Country clubs and private clubs rely on consistent, high-touch communication to keep members engaged with events, dining, facilities, and club programming. Text messaging delivers time-sensitive updates — tee time changes, weather closures, reservation openings, event RSVPs — directly to members without competing with overflowing inboxes. Whether you operate a golf club, yacht club, tennis club, or private social club, these templates and playbooks are ready to use in ClubText.
Ready-to-Use Message Templates
Event Promotion & RSVPs
{first_name}, the member-Guest Golf Tournament is Saturday, June 14th. Shotgun start at 8 AM, lunch and awards to follow. Text TOURNEY to register or reply YES to RSVP.
You're invited to the Summer Gala on July 19th — cocktail hour at 6 PM, dinner at 7 PM on the terrace. Black tie optional. Reserve your table: [link]
Family Fun Day is this Sunday from 11 AM - 3 PM. Pool games, BBQ, and live music. All ages welcome. No RSVP needed — just show up!
Course & Facility Conditions
Course update: Front nine open, back nine closed for aeration through Thursday. Practice facility and putting green are available.
Weather alert: The club will close at 2 PM today due to incoming severe weather. All tee times after 1 PM are cancelled. Call the pro shop to reschedule.
Pool season is officially open! Hours: 10 AM - 8 PM daily through Labor Day. Full aquatics schedule: [link]
Dining & Reservations
Chef's Table this Friday: a 5-course farm-to-table tasting menu paired with wines from Napa Valley. Limited to 20 guests. Reserve: [link]
Join us for the monthly Wine Dinner on Thursday at 7 PM. This month: wines of Burgundy with a French-inspired prix fixe. Reservations: [link]
{first_name}, this week at the Grill Room — Pan-seared halibut with seasonal vegetables. Available Thursday through Saturday, members-only pricing. Reserve your table: [link]
Membership Renewals
Using a Custom Annual Message campaign:
{first_name}, your membership renewal is due on{renewal_date}. Renew online to ensure uninterrupted access to all club amenities: [link]. Questions? Reply to this message.
Friendly reminder — your membership renewal is now past due. Please renew by end of month to maintain your member privileges: [link]
New member Welcome Sequence
Keyword: Text JOIN to your number
- Immediately: "Welcome to the club,
{first_name}. We are glad to have you as a member. Reply STOP at any time to opt out of text messages." - Day 2: "Here is your new member guide — hours, amenities, dining menus, and how to book tee times and reservations: [link]"
- Day 5: "Our next New member Reception is [date] at 5:30 PM in the clubhouse. It is a great way to meet fellow members and tour the grounds. Details: [link]"
- Day 10: "Quick check-in,
{first_name}— how has your first week been? Reply with any questions and we will get you sorted."
Birthday & Anniversary Recognition
Using Annual Birthday and Custom Annual Message campaigns:
Happy birthday,
{first_name}! Enjoy a complimentary round of golf this week — mention this text at the pro shop. Cheers from all of us at the club.
{first_name}, congratulations on 10 years as a member. We truly value your loyalty. Stop by the clubhouse for a small token of our appreciation.
Seasonal & Holiday Messages
The club will be closed December 24-25 for the holidays. We reopen December 26 at 10 AM. Happy holidays from the entire team.
Spring is here! Course opens for the season on March 15. Book your first tee time: [link]. Tennis courts and pool reopen April 1.
{first_name}, Labor Day Weekend schedule: extended pool hours (9 AM - 9 PM), cookout on the patio Saturday at noon, and a fireworks viewing Sunday evening. Full schedule: [link]
Board & Committee Communications
Board of Directors: Monthly meeting is Thursday at 5 PM in the boardroom. Revised budget proposal attached for review before the vote: [link]
Committee chairs — please submit your Q3 programming proposals by Friday. Upload here: [link]. Questions? Reply to this message.
Annual meeting notice: The club annual meeting and board election is scheduled for October 12 at 6 PM. All members are encouraged to attend. Proxy voting details: [link]
Campaign Playbook
Recommended Campaign Types
| Use Case | Campaign Type | Frequency |
|---|---|---|
| Event announcements | Custom Bulk Message | Per event |
| Membership renewals | Custom Annual Message | Annual |
| Weather closures & alerts | Custom Bulk Message | As needed (immediate) |
| New member welcome | Text-to-Join | Automated on opt-in |
| Birthday greetings | Annual Birthday | Annual |
| Dining specials | Custom Bulk Message | Weekly |
Group Strategy
Segment your members so they receive updates relevant to their interests — not everything the club sends.
- By activity interest: Golf, tennis, swimming and aquatics, dining, social events, fitness
- By membership category: Full, social, junior, family, legacy, corporate, seasonal
- By role: member, board member, committee chair, staff, seasonal employee
- By engagement: Active participants, lapsed attendees, new members (first 90 days)
Use Dynamic Groups to automate segmentation based on contact fields like membership type or join date.
Keyword Strategy
| Keyword | Purpose | Group |
|---|---|---|
| club | General opt-in for all members | All members |
| GOLF | Course updates, tournaments, tee time alerts | Golf members |
| DINING | Dining specials, wine dinners, reservation openings | Dining members |
| EVENTS | Social calendar and event RSVPs | Event Attendees |
| SWIM | Pool hours, aquatics programs, swim meets | Pool members |
| TENNIS | Court availability, clinics, round-robins | Tennis members |
Promote keywords at the front desk, pro shop counter, locker rooms, dining host stand, pool entrance, and in your email newsletter. A QR code at check-in makes opt-in effortless.
Tips for Country Clubs
- Time messages around club rhythms. Send golf updates early morning before tee times. Push dining specials mid-afternoon when members are planning their evening. Avoid texting during peak activity hours when members are on the course or at the pool.
- Adjust cadence by season. In-season, weekly messages for dining and events are appropriate. Off-season, reduce to bi-weekly or monthly updates focused on club news, renovations, and upcoming season previews.
- Treat weather alerts as a service, not an interruption. members expect immediate notification of course closures, pool shutdowns, and event cancellations. Set up a process to send these within minutes of a decision — this is one of the highest-value uses of text messaging for clubs.
- Pair text with email for formal events. Galas, annual meetings, and board elections warrant the detail of email. Use text for the RSVP nudge, the day-of reminder, and the last-call notice. The two channels complement each other.
- Use surveys to shape programming. Text-based polls get significantly higher response rates than email surveys. Ask members what events they want, what dining themes interest them, and how they rate recent experiences. Short, 1-question surveys work best.
Common Questions
How do I get existing members to opt in?
Set up a keyword like CLUB and promote it everywhere — front desk signage, email blasts, your website, and event check-in sheets. A QR code at the entrance or pro shop makes it a one-step process. You can also import existing contacts who have provided consent and send a confirmation message.
Can I send different messages to different membership tiers?
Yes. Create a group for each tier — full, social, junior, family — and target messages accordingly. Dynamic Groups can automate this if you track membership tier in a contact field.
How do I handle seasonal members?
Create a dedicated group for seasonal members. During the off-season, reduce frequency to monthly club updates and early-bird season opening notices. Before the season starts, send a welcome-back sequence with updated hours, new amenities, and the upcoming event calendar.
Should I text about billing or account issues?
Text is effective for renewal reminders and gentle past-due notices. For sensitive billing matters, use text to prompt the member to call or log in to their account — do not include specific dollar amounts or account details in a text message.
Related
- clubs & Membership Organizations — Full club use case guide
- Event Management for clubs — RSVP flows and day-of coordination
- Dining & Reservations — Food and beverage messaging
- Keywords — Set up opt-in keywords
- Text-to-Join Campaigns — Automate welcome sequences
- Custom Annual Messages — Automate renewal reminders
- Annual Birthday Messages — Automate birthday greetings
- Surveys — Collect member feedback
- QR Codes — Generate scannable opt-in codes